State-run Bharat Sanchar Nigam Ltd on Tuesday termed Reliance Jio's
entry into the market as a challenge for all operators, but said it
expects to match the intense competition tariff-by-tariff.
BSNL Chairman and Managing Director Anupam Shrivastava told PTI that the public sector telco will adopt an aggressive stance on tariffs going forward. BSNL has unveiled a promotional unlimited wireline broadband plan that effectively translates into less than Re 1 per GB download cost for very high usage subscribers to take on Jio.
The public sector company believes it is in a position to match Reliance Jio's tariffs successfully. "It is a question of survival in the market... there is no other way but to match Jio, tariff by tariff," Srivastava said. If tariff of Jio is aggressive, the tariff of BSNL and of all other operators is also going to be aggressive, he added.
Terming Jio's entry as a challenge for all operators, Shrivastava said competition is good for consumers as it ushers better offerings.
"As far as challenge is concerned, we cannot wish it away... I believe, BSNL is in a position to match Reliance Jio's tariffs most successfully, because we are an incumbent operator. We are landline and optical fibre operator so our broadband tariff rides on our own network... We don't have to start procuring, investing and then come out with offerings," he explained.
BSNL Chairman and Managing Director Anupam Shrivastava told PTI that the public sector telco will adopt an aggressive stance on tariffs going forward. BSNL has unveiled a promotional unlimited wireline broadband plan that effectively translates into less than Re 1 per GB download cost for very high usage subscribers to take on Jio.
The public sector company believes it is in a position to match Reliance Jio's tariffs successfully. "It is a question of survival in the market... there is no other way but to match Jio, tariff by tariff," Srivastava said. If tariff of Jio is aggressive, the tariff of BSNL and of all other operators is also going to be aggressive, he added.
Terming Jio's entry as a challenge for all operators, Shrivastava said competition is good for consumers as it ushers better offerings.
"As far as challenge is concerned, we cannot wish it away... I believe, BSNL is in a position to match Reliance Jio's tariffs most successfully, because we are an incumbent operator. We are landline and optical fibre operator so our broadband tariff rides on our own network... We don't have to start procuring, investing and then come out with offerings," he explained.
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